O3-2 evaluation of implementation and impact of a national mass media campaign to promote active lifestyles in Portugal: 'follow the whistle: physical activity is calling you'

Silva, Marlene NunesGodinho, CristinaSalavisa, MartaSilva, Catarina SantosSantos, RuteMendes, RomeuOwen, KatherineTeixeira, PedroBauman, Adrian2022-09-212022-09-2120221101-1262http://hdl.handle.net/10400.14/38953engMass media national campaignProcess and impact evaluationCOM-B modelSocial marketingO3-2 evaluation of implementation and impact of a national mass media campaign to promote active lifestyles in Portugal: 'follow the whistle: physical activity is calling you'journal article10.1093/eurpub/ckac094.018000848627100218