The interface between marketing and manufacturing: a strategic and a functional perspective

Sousa, Rui Soucasaux2018-07-172018-07-171998Sousa, R. S. (1998). The interface between marketing and manufacturing: a strategic and a functional perspective. Working Papers: Management. N.º 1, 12 p.http://hdl.handle.net/10400.14/25216engThe interface between marketing and manufacturing: a strategic and a functional perspectiveworking paper