Decision making in the financial services industry : Millennium BCP's introduction of a new banking concept in the Portuguese market

Oliveira, SandraAssunção, João Borges deCal, Joana Maria Mendes2012-01-272012-01-272011http://hdl.handle.net/10400.14/7653engDecision making in the financial services industry : Millennium BCP's introduction of a new banking concept in the Portuguese marketmaster thesis