Corbo, Leonardo2018-07-132018-07-132017Corbo, L. (2017). In search of business model configurations that work: lessons from the hybridization of Air Berlin and JetBlue. Journal of Air Transport Management, 64 (B), pp. 139-150.0969-6997http://hdl.handle.net/10400.14/25193This paper examines the rise of a distinct alternative to the traditional business model dichotomy between low-cost and full-service carriers (i.e. the hybrid business model) and questions its viability as an alternative for growth and profitability. Using a comparative assessment of business model innovation practices of two well-reputed carriers, Air Berlin and JetBlue, the paper highlights the importance of taking into account several components of a business model when deciding to experiment with it as these choices have important implications for an airline's performance. Our results suggest that, following the transition from a no-frills to a hybrid business model, a misalignment between the value proposition and the other elements of the business model will hinder an airline's ability to achieve a sustainable competitive advantage.engBusiness modelsInnovationHybrid carriersjournal article10.1016/j.jairtraman.2016.09.0101873-208985002488071000411536900004