Assaf, RodrigoKunz, SahraTeixeira, Luis Miguel Lopes2020-05-042020-05-042020-06Assaf, R., Kunz, S., Teixeira, L.M.L. (2020) The Presence of the Uncanny Valley Between Animation and Cinema: In Célia Soares, Emília Simão (eds.) Multidisciplinary Perspectives on New Media Art. IGI Global. A Communication Approach.9781799836698http://hdl.handle.net/10400.14/30506Despite all the technological advances in the field of computer graphics, the Uncanny Valley effect is still an observed phenomenon affecting not only how animated digital characters are developed but also the audience’s reaction during a film session. With the emergence of computer-generated images being used in films, this chapter aims at presenting a multidisciplinary approach concerning the Uncanny Valley topic. This phenomenon is mainly explained by several psychological theories based on human perception, however, this chapter contributes to the discussion presenting a communication perspective based on the uses and gratification theory connected to the genre theory proposed by Daniel Chandler. In addition, the authors discuss how the technological evolution in rendering is helping out artists to cross the valley, which ends up being unveiled only by motion. As a result of this technical evolution, it is proposed a new animation art style category defined as quasi-realengGenreCGIComputer GraphicsMasahiro MoriDaniel ChandlerRenderingQuasi-RealUses and GratificationsRealismbook part10.4018/978-1-7998-3669-8