M&As and brand identity – How can names and logos be combined and how do consumers perceive them

Machado, J. C.Lencastre, Paulo deDionísio, Pedro2011-09-072011-09-072010MACHADO, J.C; LENCASTRE, Paulo de; DIONÍSIO, Pedro - M&As and brand identity – How can names and logos be combined and how do consumers perceive them. In CHRISTODOULIDES, George ...[et al.] (ed.) - Contemporary Issues in Brand Research. Athenes : ATINER, 2010. ISBN: 978-960-6672-68-2. p. 91-113http://hdl.handle.net/10400.14/5243engM&As and brand identity – How can names and logos be combined and how do consumers perceive thembook part