Philip Kotler e Karen Fox, Strategic marketing for educational institutions, New Jersey, Prentice-Hall, 1995, 474 p.

Ribeiro, Paulo Castro2025-08-122025-08-122002-01-010872-556X4ef81a7c-16ff-465c-b1f0-c019008df397http://hdl.handle.net/10400.14/54444porPhilip Kotler e Karen Fox, Strategic marketing for educational institutions, New Jersey, Prentice-Hall, 1995, 474 p.book review10.7559/gestaoedesenvolvimento.2002.103