Exploring post-purchase guilt: empowering Gen Z and millennials in China's luxury retail market

Silva, Susana C.Martins, CarlaCasais, Beatriz2024-12-102024-12-1020249789899239128http://hdl.handle.net/10400.14/47484engGuiltGen ZMillennialsLuxuryExploring post-purchase guilt: empowering Gen Z and millennials in China's luxury retail marketconference object