Cardoso, Eduardo LuísPina-Cabral, Daniel J.2015-11-132015-11-132014CARDOSO, Eduardo Luís; PINA-CABRAL, Daniel J. - A methodology approach to promote entrepreneurship - from research to start-ups (a case study). In Conferencia Ibérica de Emprendimiento, Pontevedra, Espanha, 23-26 Octubre 2014. Dorrego, Pedro Figueroa et al. (ed.). Actas de la Conferencia CIEM 2014. Vigo: Empreend Y Universidade de Vigo, 2014. ISBN 978-989-97513-3-0. p. 58-629789899751330http://hdl.handle.net/10400.14/18604Valorization of knowledge produced in research units has been a major challenge for research universities in contemporary societies, as they are looking to develop a “third mission”, facilitating technology transfer and engaging in a n entrepreneurial paradigm. Overcoming difficulties in the development of academic entrepreneurship and the associated valorization of the knowledge produced by universities is a major required objective of bridging the gap between research and innovation in Europe. We have raised the question on how to improve the existing institutional knowledge valorization processes, as entrepreneurship is concerned. During a five years’ evaluation period, between 2008 and 2012, a case study was designed to develop answers, described as the institutional knowledge valorization process based in a research university and its related incubator. The knowledge valorization processes should, as identified, benefit from the adoption of a structured framework methodology that would lead ideas and teams from business model generation to client development, in parallel, when possible, with an agile product/service development, focused on the minimum value proposition as a starter. Although academic entrepreneurship engagement could be improved, this case study shows evidence that stronger skills development should be sought, allowing the researcher to develop an increased awareness of business development fundamentals and so contribute for research decisions and for valorization of individual and institutional knowledge actives. When research is applied to business development there are different reasons to early involve companies in the research projects or programs.engUniversity-Industry relationsResearchValorization of knowledgeEntrepreneurshipBusiness ModelsCustomer Developmentconference object