Martins, Adriana Alves de PaulaMoullin, Victor Mathieu Guy2021-01-082021-01-082018-03-022017http://hdl.handle.net/10400.14/31597This report discusses the impact of commercial and artistic photography on the portrayal of reality. It is based on my six-month experience as an intern at Atelier Mai 98 in Paris, a studio devoted to the production of pictures for the luxury market. In my reflection I intend to demonstrate the close bonds between photography and the advertising industry as far as its conception, distribution and aestheticization are concerned. My aim is to discuss how commercial photography creates codes that modify the perception of reality for commercial reasons whereas artistic photography designs an alternative world by revealing the invisible.engCommercial photographyArtistic photographyAdvertising industryAnestheticization of photographyPublicityLuxuryConsumerismmaster thesis201877910