Omni-channel approach: a utopia for companies?

Silva, S.Radomska, J.Hadjas, M.2020-03-172020-03-172019Silva, S., Radomska, J., Hadjas, M. (2019). Omni-channel approach: a utopia for companies? In 48th EMAC Annual Conference, Hamburg, Germany, 28th-31st May. (p. 123). Germany: Universität Hamburg9783982114606http://hdl.handle.net/10400.14/29989engChannel integrationOmni-channel strategyStrategy implementationOmni-channel approach: a utopia for companies?conference object