The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook

Machado, JoanaAzar, Salim L.Carvalho, Leonor Vacas de2023-12-182023-12-182017-059789188357694http://hdl.handle.net/10400.14/43388engThe impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebookbook part