“On air” co-existence and separation: how can branded content in radio co-exist with information?

Tavares, Patrícia2026-02-262026-02-262026-02-04Tavares, P. (2026). “On air” co-existence and separation: how can branded content in radio co-exist with information? In 10th World Conference on Qualitative Research Article 334400 Galoá.9786580968527292308e7-4f38-41e0-b19a-f6677c58d1e1http://hdl.handle.net/10400.14/57206engBranded contentInformationNarrativesProcessual approachRadio“On air” co-existence and separation: how can branded content in radio co-exist with information?conference proceedings