Pinto, Paulo Miguel Félix de CamposTonellotto, Elia2020-09-252020-09-252020-07-152019http://hdl.handle.net/10400.14/30977The aim of my thesis is to find the right “key” to unlock the hype surrounding blockchain technology and to find effective applications in the hospitality industry that could change its cultural framework. To do so, hospitality culture and how technology shapes it will be discussed. Blockchain technology is just one of the various innovations that is determining the “liquid” society we live in. For this reason, a general panoramic of the technological and managerial framework will be further discussed. Furthermore, the specificities of the blockchain will be described, considering both its positive and negative aspects. Through the analysis of qualitative and quantitative secondary source data and a comparison with interviews of experts of these sectors, evidence and opinions will be presented in order to discuss this innovative technology from a culture studies perspective.engLiquid modernityManagementOrganizational cultureHospitality industryHospitality cultureEmerging technologiesTechnology and cultureHacker cultureBlockchain technologyGartner hype cycle for emerging technologiesBlockchain applicationsDynamic and static definitions of culturemaster thesis202508854