Hajdas, MonikaRadomska, JoannaSilva, Susana2020-03-232020-03-232019Hajdas, M., Radomska,J., Silva, S. (2019). Omnichannel approach: a utopia for companies? In Proceedings 48th EMAC annual conference, Hamburg, Germany, 28-31 May. Universität Hamburg9783982114606http://hdl.handle.net/10400.14/30061engOmnichannel approach: a utopia for companies?conference object