Andrade, Pedro2026-05-182026-05-182026-04-13a46b6824-4486-4372-9b79-275153d2b6fahttp://hdl.handle.net/10400.14/57751Objectives. The present project aims to position Lisbon as a leading destination for sociologically-informed tourism, through the Media and Information Literacy (MIL) Cities framework. In particular, Lisbon MIL City focuses on enhancing urban heritage, media arts and cultural tourism literacies at Lisbon, by addressing cultural barriers such as technological illiteracy, within A.I. contemporaneity. Method. The project’s team is constituted with 4 Task Forces that will undertake both sociological case studies and MIL Cities metrics on diverse Lisbon areas and stakeholders. Dissemination: Such project content will be diffused via a digital marketing campaign, which targets diverse audiences, including citizens, researchers, students, culturally-curious tourists and migrants, among other stakeholders. Results and impact. It is necessary to note that the above-mentioned initiative is a work in progress, still without final results. Progressively, it intends to transform conventional tourism into a social medium for deeper cultural understanding and sustainable practices, ultimately establishing Lisbon as a local and global model for Sociological Tourism.engA.IDigital marketingHeritageLisbon MIL cityMedia artsMedia information literacy-MIL citiesSociological tourismconference proceedings10.1145/3773699.3774363105037819588