Lopes, Maria Immacolata Vassallo deFreire, Claudia2023-07-242023-07-242023-03-122179-7617http://hdl.handle.net/10400.14/41842This article considers the future of audience research in the streaming era, questioning the dynamics and potentialities of the big data paradigm against the universe of content generated by users on digital platforms. Starting from this premise, the potential of new visualization techniques for the transmission of television fiction audience data is analyzed in light of a critical gap between the audience data and the audience itself.porjournal article