Cruz, Nuno Moreira daAlmeida, Filipa Pires deColaço, Vera Herédia2025-10-142025-10-142020-10-01Cruz, N. M. D., Almeida, F. P. D., & Colaço, V. H. (2020). Purpose-driven business: latest fad or the ultimate sustainable competitive advantage? (Research notes; No. 3). Universidade Católica Portuguesa.f999eeab-1c27-4150-9b7f-4c6aeb6e1795http://hdl.handle.net/10400.14/55360This research note aims to contribute to a stronger conceptualization and implementation of Purpose by offering a comprehensive definition of Purpose, based on a set of five principles defined by the authors. It also revises the existing evidence on the value creation potential of adopting a purpose-driven strategy and proposes a process framework to enable purpose-centric organizations.engreport