Elmashhara, Maher GeorgesSalgado-Pinto, SofiaRocha, Leonor do Nascimento2023-07-102023-07-102023http://hdl.handle.net/10400.14/41638engHuman imageHuman illustrationCustomer attitudePurchase intentionSocial media advertisingHuman image vs. human illustration in social media advertisingconference object