Rita, Miguel Fontes Casegas CorreiaTicca, Ludovico2017-10-272017-10-272017-10-10http://hdl.handle.net/10400.14/23258In this dissertation, the factors affecting consumer behavior while purchasing wine online will be analyzed. First, hints from the literature will be discussed and analyzed regarding new patterns among consumers. Later those hints will be converted in 6 variables aimed to explain the phenomenon from a quantitative point of view, this conversion will be performed using the Eurostat DESI indexes. Doing this, a Person Correlation will be performed to analyzed which factors are correlated to a higher extent to the consumption of wine online. In the conclusion, several considerations, along with recommendations for policy makers, will be made.engmaster thesis201748924