How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? : the case of Catholic University of Portugal, Porto

Amorim, TeresaMachado, J. C.2016-12-212016-12-212014-04AMORIM, Teresa; MACHADO, J.C. - How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? the case of Catholic University of Portugal, Porto. - In 9th Global Brand Conference, Hertfordshire, United Kingdom, 9-11 April, 2014. - In Booklet of Abstracts: 9th Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group. [S.l.: Academic of Marketing, 2014]. p. 6-7http://hdl.handle.net/10400.14/21142engHow can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? : the case of Catholic University of Portugal, Portoconference object