Rodrigues, VascoGonçalves, RicardoVasconcelos, Hélder2016-12-232016-12-232011RODRIGUES, Vasco; GONÇALVES, Ricardo; VASCONCELOS, Hélder - Anticompetitive Impact of Pseudogenerics. - In 5th Annual Meeting of the Portuguese Economic Journal, Aveiro, Portugal, 8-9 July. – In Labour Economics 1. Aveiro: PEJ MEETING, 2011. 16p.http://hdl.handle.net/10400.14/21162A puzzling feature of pharmaceuticals markets is that sellers of branded drugs will, sometimes, sell generic versions of their own branded products, either directly or through license agreements. This paper proposes a new theoretical rationale for the fact that the introduction of these pseudo- generics may have anti-competitive e¤ects. In a model that combines horizontal and vertical product di¤erentiation, we show that the producer of the branded product will not sell the pseudo-generic unless faced with competition and that, if she does so, in some circumstances, all prices raise to the bene t of all competitors and the detriment of consumers.engPseudo-GenericsProduct differentiationPharmaceutical pricingconference object