Colaço, Vera HerédiaCruz, Nuno Moreira daAlmeida, Filipa Pires de2025-10-142025-10-142020-12-01Colaço, V. H., Cruz, N. M. D., & Almeida, F. P. D. (2020). Purpose-driven consumption: building the dialogue between companies and consumers. (Research notes; No. 4). Universidade Católica Portuguesa.ae6f6103-d319-4610-9dd4-e0ddf77c2c13http://hdl.handle.net/10400.14/55361This research note integrates the rise of sustainable consumption into the concept of Purpose-driven Consumption and Purpose-driven Brands. Consumers as decision-makers are important players in the business ecosystem and are critical to the success of companies and associated brands. This engagement can be long-lasting and represents a source of competitive advantage to companies that share the same values with their customers. Igniting the dialogue about the role of Purpose between companies and consumers is the goal of the current research note.engreport