Machado, J. C.Carvalho, Leonor Vacas deTorres, AnnaVelden, Michel Van DeCosta, Patrício2016-12-212016-12-212014MACHADO, J.C; CARVALHO, Leonor Vacas de; TORRES, Anna; VELDEN, Michel Van De; COSTA, Patrício - Logo Design: Examining Consumer Response to Figurativeness Across Cultures – In 43rd European Marketing Academy Annual Conference: EMAC 2014. Valencia: Spain, 3-6 June, 2014. - In BIGNÉ, Enrique (Ed). - Paradigms, Shifts & Interactions València: EMAC, 2014. ISBN 978-84-370-9453-3. Universitat de Valência: Valência p. 136http://hdl.handle.net/10400.14/21137engBrand Logo DesignConsumer ResponseNational Culturesconference object