Alves, Paulo Alexandre PimentaMarques, Luís Manuel DionísioOsório, Esbela Santos2017-12-052017-12-052017-07-262017http://hdl.handle.net/10400.14/23624The thesis master report takes place having in mind the business of Tapeçarias Ferreira de Sá which is inserted in the luxury markets. The project is developed based on several databases, both quantitatively and qualitatively. The Balanced Scorecard is a performance tool which enables companies to translate their vision and strategy into a tangible set of performance measures. It was developed in the year of 1990 as a result of a study case which had the goal of validating the “(…) increasing ineffectiveness of the traditional financial indicators used in evaluating development.” (Russo, 2006). In order to build a Balanced Scorecard in Tapeçarias Ferreira de Sá, the objectives are to develop and implement a system of information, management and organization that is valuable for the management team of Ferreira de Sá, in order to make decision making more timely, efficient and effective to proceed towards an increasing and positive growth and development policy, in terms of value and employment creation. The expected results are for the company to be able to have a tool that helps in the definition of the strategy and monitoring its evolution.porBalanced ScorecardTapeçarias Ferreira de SáRugsLuxuryEvolutionmaster thesis201747669