Rodrigues, VascoGonçalves, RicardoVasconcelos, Hélder2014-06-052014-06-052014RODRIGUES, Vasco ; GONÇALVES, Ricardo ; VASCONCELOS, Hélder - Anti-Competitive Impact of Pseudo-Generics. Journal of Industry, Competition and Trade. ISSN 1573-7012. Vol. 14, N.º 1 (2014,), p. 83-981566-1679http://hdl.handle.net/10400.14/14492In pharmaceuticals markets, sellers of branded drugs sometimes sell generic versions of their own branded products, either directly or through licenseagreements. Although claims that these pseudo-generics may have anti-competitive effects are not unusual, the theoretical literature on this issue is limited and not conclusive. This paper uses a model that combines horizontal and vertical product differentiation, to explain how those effects may occur. We show that the producer of the branded product will not sell the pseudo-generic unless faced with competition and that, if she does so, in some circumstances, all prices rise to the benefit of all sellers and the detriment of consumers.engPseudo-genericsProduct differentiationPharmaceutical pricingjournal article10.1007/s10842-013-0154-01573-7012