Silva, Susana Costa e2014-06-232014-06-232014-02SILVA, Susana Costa e – Marketing internacional: o marketing das culturas. In BRITO, Carlos de Melo ; LENCASTRE, Paulo de (coords.) - Novos Horizontes do Marketing. Alfragide: Dom Quixote, 2014. ISBN 978-972-20-54-08-9. p. 175-191http://hdl.handle.net/10400.14/14662porbook part