Lino, Rute Sofia Barbosa XavierHahn, Lennart2022-07-072022-07-072022-01-242022-01http://hdl.handle.net/10400.14/38114In a global marketplace, e-commerce continues to gain importance. But when it comes to online shopping, customer trust in advertisement is limited, and finding the right product at the lowest possible price is time-consuming. For companies, among other factors, constantly creating con- tent to generate organic growth on Social Media and strengthening brand awareness is time and capital intensive. This dissertation proposes a solution to combat these problems. The App called Whisper ena- bles online shoppers to save time and money when posting content and tagging both the store or brand and Whisper. In turn, customers become brand ambassadors for companies, generat- ing more trustworthy visibility while automating marketing efforts. Results from the analysis revealed that this App appeals to the German young adult cohort. Within a large sample size (n = 359), over 54 % of participants are inclined to use the App. Cornerstone features include a high amount of cashback, a high number of partnered brands and shops, and a quick onboarding process. Whisper sets itself apart from the diverse German competition by adding new dimensions to the cashback and social commerce industry. The most important aspects are a curated feed within the App consisting of the most popular posts by users and the ability to receive cashback post-purchase. The analysis showed that Whisper has a unique business model in an uncontested market space. To discover underlying customer motivations and more precisely appease the target group, further research must be conducted.engWord of mouthSocial mediaOnline shoppingInfluencer marketingLean CanvasValue propositionMarket analysisBlue Ocean strategyProduct managementmaster thesis202965309