Conti, RaffaeliMorgado, João Miguel Calhó Freire2014-03-192014-03-192013-04-302013http://hdl.handle.net/10400.14/13830This study analyzes the impact of the Uniform Trade Secrets Act (UTSA) on firm advertising expenses. From a theoretical point of view, UTSA may have both positive and negative effects on advertising expenditure. To understand which effect prevails, I estimated a difference-in-difference model with data for public companies from 1979 to 2000 retrieved from the Compustat database. I find the negative effect to be predominant.pormaster thesis201090619