Neves, Jaime2019-07-312019-07-312018Neves, J. (2018). Black and white in cinema and other audiovisual derivations: Symbolism and aesthetic option. In [Proceedings] CUICIID 2018 Volume I. International university congress on communication in the profession and at today's university: contents, research, innovation and teaching, Madrid, Spain, 24 - 25 Octobre, 2018. (pp. 141-143). Madrid: Vivat Academia9788409049677http://hdl.handle.net/10400.14/28059Starting from an analysis of the symbolism attributed to the black and the white by the diverse cultures, we try to approach and reflect on how some cinematographic pieces, by rejecting the color, seek to potentiate their language by means of a registry in black and white. From a cinematographic approach, this study aims to analyzing how other audiovisual proposals, namely advertising, music video and virtual image created from video game platforms, seek to take advantage of the symbolic and, of course, aesthetic potentialities, provided by a black and white image.engBlack and whiteMonochromeCinemaAdvertisingMusic videoconference object