Machado, Joana CésarSalim, AzarVacas-de-Carvalho, LeonorMendes, AnaSilva, Susana2016-12-212016-12-212015MACHADO, J.C.; AZAR, Salim L.; CARVALHO, Leonor Vacas de; MENDES, Ana - Towards a typology of consumer-brand interaction on Facebook. In 44th EMAC Annual Conference 2015, Leuven, Belgium, 26-29 May, 2015. – In EMAC 2015: Collaboration in Research. ISBN: 978-90-823-8330-0 p. 71http://hdl.handle.net/10400.14/21136engconference object