Browsing by Author "Soares, Mariana Oram de Menezes"
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- AKI Portugal, a change in the way to do itPublication . Soares, Mariana Oram de Menezes; Guedes, Nuno Manuel de MagalhãesAKI Portugal is a major Do It Yourself (DIY) retail chain, belonging to the international ADEO group. The biggest competitor of the brand is Leroy Merlin, which belongs to the same group. Since 2009, AKI PT and other similar brands of the group – such as AKI Spain, Weldom and Bricocenter – were having poorer results, when compared to the previous years. There was an urgency to change the business model of these companies, in order to reverse this trend. This need for a change was the starting point of a new era to AKI PT, which then decided to embrace a new organizational culture. This Dissertation provides a Case Study about AKI PT’s decision to change the organizational culture in order to ease the process of adopting a new business model. The Master Thesis also presents a Literature Review section that provides theoretical concepts and definitions, for a more complete analysis of the Case Study. Following the Literature Review is the Teaching Note section, which includes the analysis of the Case Study, as well as the pedagogical suggestions for the in-class use of the case. The last segment contains conclusions and recommendations regarding the strategy that should be followed by the company.