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Dissertation title: Logoplaste: How Business Models can play an important role in the
achievement of Sustained Competitive Advantage
Author: Miguel Vieira Pita
The following dissertation gives focus to the case study of Logoplaste, a
successful Portuguese company where strategy plays an important role in the short
and long term success of the company. Focusing on writing a dissertation that gives
highlight to the creation and development of the firm’s valuable resources and the
way it generated a sustained competitive advantage.
As said, the company chosen to analyze, and to illustrate what VRIO (Valuable,
Rare, Perfectly Inimitable, Organizational) resources are and the importance of a
business model in the path to success of a firm is Logoplaste. As a company,
Logoplaste has clearly showed how a small company can strategically position itself
apart from the bigger competitors and deliver a value-creating proposition that is
valued by its costumers. In the present dissertation, Logoplaste was able to sense a
market opportunity due to changes of consumer needs and the integration of the firm
within its costumers’ value chain, and the importance of a “just-in-time” service.
Trying to determine how firms can create and sustain competitive advantage is
becoming a very important research topic.
So this thesis, aims to try and highlight the importance and relevance of
Logoplaste’s business model. Giving a brief background on how it was developed,
and providing a VRIO analysis of the firm’s business model. Logoplaste is recognized
for delivering the best rigid plastic packaging solutions.