Logoplaste : how business models can play an important role in the achievement of sustained competitive advantage

Abstract

Dissertation title: Logoplaste: How Business Models can play an important role in the achievement of Sustained Competitive Advantage Author: Miguel Vieira Pita The following dissertation gives focus to the case study of Logoplaste, a successful Portuguese company where strategy plays an important role in the short and long term success of the company. Focusing on writing a dissertation that gives highlight to the creation and development of the firm’s valuable resources and the way it generated a sustained competitive advantage. As said, the company chosen to analyze, and to illustrate what VRIO (Valuable, Rare, Perfectly Inimitable, Organizational) resources are and the importance of a business model in the path to success of a firm is Logoplaste. As a company, Logoplaste has clearly showed how a small company can strategically position itself apart from the bigger competitors and deliver a value-creating proposition that is valued by its costumers. In the present dissertation, Logoplaste was able to sense a market opportunity due to changes of consumer needs and the integration of the firm within its costumers’ value chain, and the importance of a “just-in-time” service. Trying to determine how firms can create and sustain competitive advantage is becoming a very important research topic. So this thesis, aims to try and highlight the importance and relevance of Logoplaste’s business model. Giving a brief background on how it was developed, and providing a VRIO analysis of the firm’s business model. Logoplaste is recognized for delivering the best rigid plastic packaging solutions.