Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.14/5357
Título: Service development – a radical innovation in a cross country development case
Autor: Pinto, Sofia
Palavras-chave: Service development
Multinational
Research paper
Data: 2010
Citação: PINTO, Sofia - Service development – a radical innovation in a cross country development case. In 17th International EurOMA Conference, Porto, 6-9 Junho, 2010 - Proceedings of the 17th International EurOMA Conference,10p.
Resumo: This paper reports a study of a service development process at a multinational level. It describes the inputs of the development process and it aims to further understanding on how the initial stages of the development cycle can influence the final service design. It also analysis the design elements used at the international level to maintain multinational consistency of services. It describes how enablers of the development process are used in each stage of NSD. The findings are contrasted with existing literature.
URI: http://hdl.handle.net/10400.14/5357
Aparece nas colecções:FEG - Artigos em actas / Papers in proceedings

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