Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.14/5327
Título: An exploratory study of cultural differences and perceptions of relational risk
Autor: Silva, Susana Costa e
Nardon, Luciara
Data: 2007
Editora: EIBA- European International Business Academy
Citação: EIBA ANNUAL CONFERENCE, 33RD - Catania, Italy, 13-15 December, 2007. Proceedings of the 33rd EIBA Annual Conference. 20 p.
Resumo: This working paper is part of a research project examining the role of culture and culture differences in foreign partnerships. We build on prior research on culture distance to explore the influence of perceptions of cultural differences on perceived relational risk. Perceived relational risk is defined here as the degree of satisfaction of being involved in business activities with nationals of a given country. Contrary to expectations, preliminary analysis suggests that cultural differences are sometimes perceived as a desirable characteristic and may be associated with lower relational risk. We speculate that culture distance is an asymmetric construct in which the perception of a cultural difference may be interpreted as positive or negative depending on the perspective from which the reading is made and the nature of the task in which the perception is formed. Plans for future research are discussed.
Peer review: yes
URI: http://hdl.handle.net/10400.14/5327
Aparece nas colecções:FEG - Artigos em actas / Papers in proceedings

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