Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.14/5253
Título: Late starter: a situation or a process?
Autor: Silva, Susana Costa e
Madureira, Ricardo
Palavras-chave: Internationalisation
Market knowledge
Case studies
Glass industry
Data: 2004
Editora: Industrial Marketing and Purchasing Group
Citação: IMP CONFERENCE, 20th, Copenhagen, Denmark, 2-4 September, 2004 - Proceedings of the 20th IMP Conference, 11 p.
Resumo: This paper critically evaluates the assumptions of the network model of internationalisation in terms of a firm’s market knowledge. The discussion is illustrated with the entry of a Portuguese firm into the United States, which can be regarded as a situation of Late Starter. The case suggests that foreign market entry cannot be dissociated from the firm’s ability to acquire knowledge through relationships with other firms. The notion of situations in the network model of internationalisation should thus be reformulated in order to consider the sub-processes they are associated with. One such a process is the firm’s acquisition of objective knowledge and experiential knowledge.
Peer review: yes
URI: http://hdl.handle.net/10400.14/5253
Versão do Editor: http://www.impgroup.org/paper_view.php?viewPaper=4524
Aparece nas colecções:FEG - Comunicações em encontros internacionais / Presentations in international meetings

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