Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.14/16988
Título: Export performance : the case of the exports of cork stoppers from Portugal to emergent economies
Autor: Espírito Santo, Mafalda de Moura e Roxo
Orientador: Silva, Susana Costa e
Palavras-chave: Export performance
Portugal
Cork stoppers
Emergent economies
Data de Defesa: 30-Abr-2014
Resumo: Export performance has always been a non-consensual topic in the field of International Business, despite being one of the most researched areas. This dissertation starts aiming at understanding the influence of internal factors to the firm, export market characteristics and export marketing strategy in the export venture of a firm. After presenting a literature review, it was explained the research questions, and a conceptual framework was presented. This dissertation’s methodology has been that of a case study, where exports of cork stoppers from Portugal to emergent economies were studied. The results support the contention that commitment with export activity, contribution of firm’s resources to the success of the venture, international business knowledge, export market characteristics, and export venture marketing strategy adaptation (influenced by the factors previously mentioned) are key factors to a successful export venture performance. Then theoretical and managerial findings are discussed and directions for further research are given.
URI: http://hdl.handle.net/10400.14/16988
Aparece nas colecções:FEG - Dissertações de Mestrado / Master Dissertations
R - Dissertações de Mestrado / Master Dissertations

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