Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.14/15917
Título: E-Pharmacy : a tranquilizer for seniors?
Autor: Lasserez, Hortense
Orientador: Olson, Erik
Palavras-chave: Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Data de Defesa: 5-Nov-2013
Resumo: “E-Pharmacy – A tranquilizer for seniors?” This exploratory research was written as a part of my International Master of Science in Business Administration, fall 2011 - spring 2013. Above all, this paper aims at providing some insights into this increasingly important market segment "seniors" but also a better comprehension and suggest that different strategies have to be developed by pharmacies in order to satisfy this particular population. The findings are consistent with previous research on senior consumer behaviour, and address new topics as their interest in e-commerce and the impact of cognitive age on their willingness to adopt the online pharmacy.
URI: http://hdl.handle.net/10400.14/15917
Aparece nas colecções:FCEE - Dissertações de Mestrado / Master Dissertations
R - Dissertações de Mestrado / Master Dissertations

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Thesis complete.pdf1,24 MBAdobe PDFVer/Abrir


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