Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.14/15675
Título: Unipharma S.A. : creating value delivering pharmaceutical drugs
Autor: Coimbra, Manuel Marinheiro
Orientador: Valente, Mário
Data de Defesa: 6-Jun-2012
Resumo: It was early January 2008 when the company finally started operating. The result of several months of planning, after-work hours and sleepless nights all came down to that phone call. On the other side, speaking, was the sales director of one of the most important hospitals in Portugal. Pedro Azevedo could not be more pleased. Unipharma, S.A. is a Portuguese company that operates in the wholesaling business of the pharmaceutical industry. Due to its innovative business plan focused on the unlicensed, off-label and orphan drugs, the company has been consistently growing year after year, being the internationalization process a not so far away reality. The aim of this case study is to describe the creation process of the company from the moment where the opportunity was identified until the present day. It also includes an overview of the industry, as well as all the relevant data regarding the company’s creation and operation, so that the business itself is better understood.
URI: http://hdl.handle.net/10400.14/15675
Aparece nas colecções:FCEE - Dissertações de Mestrado / Master Dissertations
R - Dissertações de Mestrado / Master Dissertations

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Manuel Coimbra_Dissertation.pdf1,07 MBAdobe PDFVer/Abrir


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