Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.14/15523
Título: Crowdfunding and religiosity : an understanding of the dynamics of religiosity on social lending in Kiva
Autor: Pinto, Manuela Vanessa Gonçalves
Orientador: Villarroel Fernández, Juan Andrei
Palavras-chave: Religion
Religiosity
Spirituality
Pro-social
Micro-lending
Crowdfunding
Kiva
Data de Defesa: 6-Nov-2013
Resumo: This dissertation aims to study the discrepancy between academic research and laboratory studies regarding the relationship between the religiosity level of an individual and its engagement with pro-social activities. This study examined the hypothesis that religiosity, spirituality and/or altruistic values would display a pro-social behaviour on on-line micro-lending. A survey of 3928 individuals from the Crowdfunding platform Kiva.org contributed to the understanding of the relationship between religiosity and pro-social behaviour on on-line platforms. Findings in this setting indicate that non-religious individuals display a higher engagement level with online pro-social activities on Kiva than do religious or spiritual individuals. Discussion focused on the discrepancy between in-group and out-group affiliation within religious individuals (different values), as well as feminine and non-feminine targets. This has clear implications for micro-lending platform owners, consumer behaviour, marketing segmentation and targeting of online users.
URI: http://hdl.handle.net/10400.14/15523
Aparece nas colecções:FCEE - Dissertações de Mestrado / Master Dissertations
R - Dissertações de Mestrado / Master Dissertations

Ficheiros deste registo:
Ficheiro Descrição TamanhoFormato 
M VANESSA PINTO MASTER THESIS - FINAL REVIEW BY PROF. J. ANDREI VILLARROEL (ACCEPTED).pdf2,01 MBAdobe PDFVer/Abrir


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