Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.14/10904
Título: Geography of pledging and application of funds of crowdfunding platforms and the impact on their online notoriety
Autor: Jesus, Diogo Onofre Fonseca de
Orientador: Villarroel Fernández, Juan Andrei
13182103
Data de Defesa: 22-Fev-2013
Resumo: Online crowdfunding is a relatively new way of financing projects and ventures through the internet. This study gives an industry view focusing on the geographic perspective of pledging and application of funds through a model explicating the local and global dimensions. Four possible combinations are then possible: LPLA (Local Pledging/Local Application of funds), LPGA (Local Pledging/Global Application of funds), GPLA (Global Pledging/Local Application of funds) and GPGA (Global Pledging/Global Application of funds). A sample of crowdfunding platforms were analyzed to understand how these characteristics relate with the online notoriety of the platform. The analysis indicates that platforms are experimenting different approaches to the locus of pledging and application of funds and statistical results show that platforms with local characteristics in both pledging and application of funds (LPLA) are outperformed in terms of notoriety by all the remaining combinations.
URI: http://hdl.handle.net/10400.14/10904
Aparece nas colecções:R - Dissertações de Mestrado / Master Dissertations
FCEE - Dissertações de Mestrado / Master Dissertations

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Dissertation Diogo Jesus vf.pdf1,47 MBAdobe PDFVer/Abrir


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