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18-Out-2016Can we feel prettier? : makeup usage among Portuguese women and Its potential extracted benefits : self-esteem, physical attractiveness, social confidence, social interactions, and satisfaction with lifeGuimarães, Ana Luís Conduto de CastromasterThesisembargoedAccess
1-Jun-2016A comparison of soft and hard luxury brands expanding into the hospitality industry : the effect of brand extension fit and brand extension authenticity on overall attitude towards the extensionRufino, Laura SoudomasterThesisopenAccess
4-Jun-2012Consumer behaviour in the luxury industry : getting a grasp on consumers’ intrinsic and extrinsic motivationsCarvalho, Ana Margarida Forja de Macedo demasterThesisopenAccess
2009Consumers perceptions and trial of private label productsRibeiro, Diana Vieira Guerra de FariamasterThesisrestrictedAccess
21-Jul-2017Customizing the consumer benefit : an investigation into the effects of individualization, exclusivity and individual characteristics in mass customizationBurmester, MarvinmasterThesisembargoedAccess
20-Abr-2015Effect of checkout stands' assortment heterogeneity on impulsive purchasesCanelas, Susana Isabel MonginhomasterThesisopenAccess
18-Jul-2016Empirical investigation of the impact of online Word of Mouth on customer based brand equity in the German product marketEckes, Matthias JohannesmasterThesisopenAccess
15-Fev-2017A generational comparison of the effectiveness of social media advertisement on the likelihood of purchase in the cosmetics industryRadtke, AlicamasterThesisembargoedAccess
2011Impulse buying in the online environment : the effect digital marketing tools : have on consumers'purchase urge and intentAiello, John AnthonymasterThesisrestrictedAccess
16-Fev-2016Integrative framework of service quality evaluation in services industry : a two stage model : application to Águahotels GroupCoelho, Inês Filipa TerrasmasterThesisopenAccess
10-Jul-2013Is small the new big? : challenges in the retailing industryPina, Manuel João Espinheira MagalhãesmasterThesisopenAccess
2009Logoplaste - A successful case of customer - centric approachBarreiro, Sara Cristiana LopesmasterThesisrestrictedAccess
2017Love me do, love me don't factor drivers, development and consequences of brand love : a comparison between Portugal and the USAPontinha, Vasco Miguel Vieira da Silva RodriguesmasterThesisembargoedAccess
3-Abr-2017Meal Solutions at Jerónimo Martins : leveraging the take-away section through consumers’ convenience perceptionsRoque, Constança Moreira Rato de SousamasterThesisopenAccess
10-Abr-2014Online students platform : identification of key success factorsFrade, Miguel BrazmasterThesisembargoedAccess
18-Out-2013Performance evaluation of an Export Promotion Agency : Music Finland case studyLamberg, Leena LinneamasterThesisopenAccess
2011Private labels : a critical differentiating factor of store loyaltyBastos, Cristina TeixeiramasterThesisrestrictedAccess
2009Renova case-study: personality, passion and irreverence in marketingCarvalho, Bernardo José Teixeira MendesmasterThesisrestrictedAccess
2011The impact of private labels in the market structureAguiar, Joana Rézio demasterThesisrestrictedAccess
2011The impact pf copycats' packaging strategies on the likelihood of purchase and the underlying reasons for choiceLuís, Mariana PissarramasterThesisrestrictedAccess