Percorrer por Orientador Costa, Ana Isabel de Almeida

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14-Fev-2017Choice criteria in Retail BankingCagnina, PietromasterThesisopenAccess
14-Fev-2017Digital marketing communications : a comparison between pre-recorded and live videosBaltazar, Catarina Maria Silva CoelhomasterThesisembargoedAccess
2011Historical wines : developing a marketing concept to promote Portuguese WinesCorreia, Cláudio FerreirinhomasterThesisopenAccess
21-Jul-2017Identifying target audiences on social network sites by analyisng user connections : a social network analysis approach for instagramSchmidt, TinamasterThesisopenAccess
30-Mai-2016Older adult's response to social media ADSHübner, FlorianmasterThesisopenAccess
10-Abr-2013Online Grocery Shopping : an exploratory study of consumer decision making processesPenim, Joana Margarida Caldas da SilvamasterThesisopenAccess
18-Jul-2016Performance of online advertising : search, display and social media AdsCarriço, Mariana DiasmasterThesisopenAccess
2009Port wine and the PDO certification : labelling issuesCarvalho Neto, Francisco de Torres demasterThesisrestrictedAccess
3-Jun-2016Segmentation of online behaviour : the website & the social networkSlits, Petra Janna ElizabethmasterThesisopenAccess
14-Fev-2017Social media advertising : targeting mobile vs computer usersMoreira, Miguel Porto Dordio da CruzmasterThesisembargoedAccess
21-Jul-2017The effectiveness of ad retargeting in social networking sitesVassallo, ChiaramasterThesisembargoedAccess
2011The effects pf prior knowledge and social influence on innovation adoptionRodrigues, Catarina Pardal de CarvalhomasterThesisrestrictedAccess
21-Jul-2017The impact of social media influencers on brand performanceHaller, Lisa Marie CentainemasterThesisembargoedAccess
2011The influence of consumers' purchase goals, intentions and plans on the incidence of planned vs. unplanned shoppingPereira, Filipa da Costa Fernandes CorreiamasterThesisrestrictedAccess
14-Fev-2017To be or not to be : firm decision making regarding social media presenceRoleta, Catarina da CostamasterThesisopenAccess